EVOLVED Evolved PPC Auto Dealer Microsites
A problem many auto dealers face is that they have limited visibility online. After all, buyers can drive down practically any main road and be met with dozens of dealerships to choose from, yet it is rare that these people will just walk into a showroom and buy a car.
Most consumers will do at least some form of car buying research on the internet. Weather an automobile shopper is just starting their search or they have already visited multiple dealers, buyers probably won’t purchase a vehicle without consulting Google, Bing, Yahoo, or another major search engine. If your dealership website does not show up in the top results when these potential leads do their searches, you stand little chance of capturing their business.
EVOLVED Evolved Geo targeted auto dealer PPC advertising microsites are mini-websites that are heavily targeted to match specific search terms. Unlike a dealer’s main website which is designed to compete in broad searches and provide general information about the brand, EVOLVED auto dealer PPC microsites contain details only relevant to particular keywords or search terms in the ad they clicked. The advantage of microsites is that dealers can attract visitors by optimizing each page for the exact term being searched in the corresponding ad. This engages viewer by providing relevant content, which means they are more likely to stay on the page rather than, bounce” off to another site.
EVOLVED Evolved PPC advertising microsites can be a way to entice visitors to click through to your main site, or then can be targeted stand-alone sites on topics such as:
- Vehicle models
- Body shop
- New inventory sales
- Used inventory acquisition and sales
EVOLVED auto PPC advertising has taken the concept of auto dealer microsites one step further with our E.V.O.L.V.E.D. platform. E.V.O.L.V.E.D. (Electronic Versatile Organization of Logical & Virtually Emulated Data) is a powerful mass internet platform that allows dealers to deploy an unlimited number of niche and targeted sites from a single platform.