Evolved Franchise PPC Advertising
“EVOLVED Evolved franchise PPC advertising helps brands generate more business online by developing strategic search advertising campaigns utilizing cutting edge tactics & proprietary technology."
What are ‘near me’ moments and why should they matter to multi-location businesses? Google has defined micro-moments as critical touch points within the consumer journey, that when added together determine how the journey ends. Sounds cryptic? It isn’t. It can simply be defined as the everyday search for information submitted by consumers on the web.
- I want to buy
- I want to go
- Where can I find
- How do I
- I want to know
These touch points are so critical to the buyer journey and how the consumer interacts with your brand. So, why should this be of critical concern for every franchise and multi-location business? Why are micro-moments the moments that matter?
According to Google, 82% of smartphones users consult their smartphone when researching a purchase. If your brand does not appear at the top of local search results, you could and will lose business to your competitors.
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Today, you have to earn the customer’s consideration and action, moment after moment. Why? Because people are more loyal to their need in the moment than to any particular brand. Case in point: That makes micro-moments the new battleground for brands. Here are three essential strategies that can help you win micro-moments:
- Be There - You’ve got to anticipate the micro-moments for users in your industry, and then commit to being there to help when those moments occur.
- Be Useful - You’ve got to be relevant to consumers’ needs in the moment and connect people to the answers they’re looking for.
- Be Quick - They’re called micro-moments for a reason. Mobile users want to know, go, and buy swiftly. Your mobile experience has to be fast and frictionless. of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information.
Location-based marketing has changed the marketing landscape, making “near me’ moments a rapidly growing segment of micro-moments. In addition to Google.com, people can find nearby businesses on Google maps that feature your business location.
Local Search Ads and Multi-Location Businesses
At EVOLVED PPC we take local and “near me’ moments very seriously; building local campaigns that link to local websites that lead users to your business to call or visit your location. When people search nearby businesses they may see your ad with your business location and phone number.This can be accomplished with location extensions and call extensions.
Evolved Franchise PPC Advertising Benefits
- More calls
- More store visits
- More customers learn about your business
Get found in more locations for more search terms with EVOLVED PPC and its unique and cost-saving brand of local marketing.
“EVOLVED PPC is the leading provider of Evolved Franchise PPC advertising campaign management and conversion platforms. EVOLVED Franchise PPC’s proprietary technology empowers brands to manage multiple local PPC campaigns and micro sites across web, mobile, and tablet platforms.”