Evolved EVOLVED PPC Marketing
PPC Marketing takes time, money, and preparation. One of the best ways to stay on schedule and on budget is to make a marketing plan. It describes the actions you’ll take to persuade potential customers to buy your products or services. Your plan should contain the central elements of your marketing strategy. Your marketing plan turns your strategy into action.
“An EVOLVED plan that turns traffic into phones ringing, and money in the client’s pocket.”
Describe your audience in detail. Look at the market’s size, demographics, unique traits, and trends that relate to demand for your business.
According to Google with demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.
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Describe what gives your product or service an advantage over the competition. It might be a better product, a lower price, or an excellent customer experience. Sometimes, an environmentally friendly certification or “made in the USA” on your label can be an important factor for customers.
Describe how you’ll literally sell your service or product to your customers. List the sales methods you’ll use, like retail, wholesale, or your own online store. Explain each step your customer takes once they decide to buy.
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Marketing Action Plan
- Describe how you’ll achieve your marketing and sales goals.
- List marketing online channels or networks you’ll use, such as search, display, video or apps
- Explain your pricing strategy and how you’ll use promotions.
- Talk about the customer support that happens after the sale.
- Make sure your advertising is legally compliant.
Include a complete breakdown of the costs of your marketing plan. Try to be as accurate as possible. You’ll want to keep tracking your costs once you put your plan into action.
Measure and Update Your Plan
Plan to compare your marketing and sales costs to the revenue it generates. You want to make sure you’re getting a positive return on investment, or ROI. Some tactics are hard to measure. Get creative and use others’ advice, but be consistent in how you measure the effectiveness of your marketing efforts. Marketing plans should be maintained on an annual basis, at minimum. Measuring ROI will help you know which part of the plan is working and which part needs to be updated.
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