EVOLVED Evolved Display Ad PPC
How Display PPC Advertising Works
The Display Network is one half of Googles’ AdWords’ advertising network. The other half is Googles Search Network. The Search Network reaches people who query or search for specific topics, goods or services. The default ad is a text ad. Text ads appear on the Search Engine Results Pages.
The Display Network reaches customers through a variety of ad formats and spans over 2 million websites. Businesses place their Display Ads, in various formats, across this vast network of sites. Formats include image, video, rich media and text ads.
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Remarketing to people who have already visited your site is a best practice on the Display Network. It makes sense to keep your cost per acquisition down by showing ads to people who have already expressed an interest in your product or service, even while they browse other sites.
If your objective as a business is to increase brand awareness, you should start here. The Display Network reaches a vast number of people around the world.
Businesses can reach customers on the Display Network while:
- Browsing websites,
- Viewing a YouTube video,
- Checking their Gmail account or on
- Mobile sites or apps.
The Display Network allows you to target specific audiences or potential customers based on their interests through automatic or manual placement. You choose when and where to display your ads or let Google automatically find clients who match your criteria.
Reach the Right Customer:
- Keywords and topics- Find an audience interested in your business
- Select where your ads appear
- Online videos
- RSS feeds
- Mobile sites & apps
- Specific pages
- Remarketing campaign - Show your ads to people who have previously visited your website.
Types of Display Ad Formats
- You can use a variety of ad formats to engage users.
- Rich Media
Benefits of Display Advertising
- Engage customers when their ready to take act.
- More sales
- Increase brand awareness
- Build customer loyalty
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