Evolved Google AdWords Ads
“EVOLVED Evolved Google AdWords Ads help brands generate more business online by developing strategic search advertising campaigns utilizing cutting edge tactics & proprietary technology.”
For most businesses, your online success absolutely depends on achieving a high positioning or ranking on Google search results. This usually means appearing on the top of page 1 for relevant search terms.
Google uses certain metrics to decide whose ads appear in those top four slots.
Ad Rank is one such metric. Ad Rank is a numerical value that determines your position on the page. A high Ad Rank and you will be eligible for a top slot. Conversely, a low Ad Rank and you might not appear on page 1 at all.
Ad Rank is composed of several components:
- Bid amount
- Click-through rate
- Ad relevance
- Landing page experience
- Impact of extensions
- Ad formatting
Top Spot Eligibility
- Relevancy- Your keywords, ads, landing page should be relevant to each other and relevant to what customers are searching for.
- Ad Rank- Improve your Ad Rank by creating interesting and relevant information about your business. Consider extensions such as site links, which link to other parts of your website
Bid Competitiveness- Use top of the page bid estimates to figure out how much you need to bid for the top spots.
Regular improvements- Keep your site current and interesting with informative and relevant content
Ad extensions- Such as phone number, location and site links have a positive impact on your ad ranking
Click Through Rate- Ratio of how often people who see your ad, click on it
“Let EVOLVED Evolved Google AdWords Ads can take your business to the next level.
To learn more about our Evolved Google AdWords Pay-Per-Click Advertising (PPC) services, call 1-800-552-6463 1-800-552-6463”
What is a Good Click Through Rate (CTR)?
The answer to the question depends on several factors, including the type of business or service being marketed. Going out on a limb and speaking generically, you should strive for a CTR of 3% or higher. Several factors that contribute to CTR include:
- Keywords and ads- how well your keywords and ads relate to each other
- Demographic Targeting- Can narrow your reach
- B2B or B2C
- Brand or non-branded
- Creative copy- create pages that are compelling and genuine
- Type of offer
- Industry competitiveness
Know the Difference Between Paid and Organic Results
Organic results are unpaid links and show up on the search page results when triggered by certain search terms. There are few page-1 slots allocated to organic results for any given search query.
Paid results are identified as ads and appear at the top and bottom of the search results page.
Paid results and organic results should work together to help you reach people searching online.
At EVOLVED PPC, we use a holistic hybrid approach to digital marketing that combines the best of both worlds. Our proprietary Evolved software allows the production of hundreds of unique, local page1 websites. We fill the marketing gaps with paid ads wherever necessary. Thus, keeping costs down and visibility high.
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