Evolved Yahoo PPC Advertising
Although Yahoo search is powered by Bing, don’t expect the search results to be exactly the same. Variances and differences in algorithms contribute to some differences in the search results. According to Search Engine Land, Yahoo now has more autonomy over how it chooses to display ads on desktop. “On mobile, Yahoo had flexibility to sell as it likes.”
ComScore, a leading cross-platform measurement company, reported last year Yahoo receives 12.4% of search results and that amounts to 2 billion searches. Many users, bloggers and new site owners find their chances of ranking high on the search engine result page much greater with Yahoo than Google or Bing.
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